exceeding industry standards for over 25 years.

Join us and our loyal fans on our mission to only create the safest plant based products to soothe, nourish, and smooth out life’s rough patches the green way: one baby, one kid, one family at a time.


What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids, and adults with sensitive skin.

From Head.... To Toe

For us, it starts with being obsessed with purity and sustainability in every part of our process - from ingredient selection, to manufacturing, to packaging, and beyond. When something doesn’t meet our strict standards, we take it apart, analyze it, and find a better way to do it.

For example, when it became difficult to consistently source organic Calendula flowers we bought an organic farm in California and started growing the flowers ourselves. To control the quality of our products, we built our own solar-powered, FDA-registered, certified organic manufacturing facility right here in Los Angeles, USA. Before finished products hit the streets, we test them to a level that meets or exceeds the highest standards in the world.

Baby's face

a whole
ltta good!

The result of all this care and attention is a happy, healthy, loyal family of customers with soft, radiant skin who can rest easier knowing they haven’t brought another unsustainable, toxic product into the house. And we’re beyond thrilled to be recognized for the work that we love doing!

Calendula Video


Calendula, a flower that’s been used to soothe skin for centuries, is one of our key ingredients. We were on a quest for a higher quality, more potent Calendula flower. So eventually, as we often do, we took the matter into our own hands. In 2011 we started growing calendula on our own certified organic farm in Santa Barbara County, CA. Six months later, we developed a super-concentrated, pure, certified organic calendula extract from our first harvest.

In 2016 we planted our first plot of French lavender. Stay tuned, soon we will be using our own lavender! Growing these flowers under our watchful eye is just part of the rigorous program of quality control we implement across all of our operations and one big reason why we’ve been trusted to keep babies and families safe for more than 20 years.

We only work with the best ingredient suppliers. And if we can't find the right supplier, we'll grow it ourselves.

Jessica Iclisoy Founder/CEO, California Baby


After starting our own organic farm, we took things to the next level. We believe so strongly in the soothing power of calendula that we refined every step of the extraction process to make our calendula oil even more pure, effective, and soothing. We extract the active ingredient in our own facility and, with a slow, multi-step process, create a calendula infusion like no other. The result is a super-concentrated, pure extract, meaning you get more of the soothing benefits of this amazing flower in every bottle.

Meet Jessica!

Picture of Jessica
Picture of Jessica

Jessica iclisoy

California Baby

California Baby founder Jessica Iclisoy has always questioned the status quo. While pregnant with her first child, she began to think deeply about how to live a healthier, more natural lifestyle. Shocked to discover carcinogens in products for newborns, Jessica set out to find a better option. There wasn’t one. Motivated by her frustration, she substituted unsafe cleansing and fragrance ingredients with high quality plant based substitutes in order to develop her own recipe for a gentle, calming shampoo & bodywash. Word of mouth spread quickly, and soon California Baby was born. Bubble bath, lotion and sunscreen followed and before Jessica knew it, she had inspired Whole Foods to create a baby care department. Then, when California Baby partnered with Target, we became the first widely distributed plant-based brand in the natural personal care industry.

Over the next two decades, the power of Jessica’s passion and the exceptional quality of her products grew California Baby exponentially, years before “organic” products became popular and cherished. Today, there are about 90 products in the California Baby range, including a collection just for kids and teens. Pet and home goods lines will launch soon. Still a pioneer in her industry, Jessica continues to challenge the status quo, always pushing for better, more pure, and more sustainable solutions for our family and yours.

Society of Cosmetic Chemists
Society of Cosmetic Chemists

Woman-Owned & Operated

We're beyond thrilled to be a certified Women's Business Enterprise/WOMEN OWNED™ by the Women's Business Enterprise National Council (WBENC)! This respected organization has officially validated that California Baby is owned, controlled, operated and managed by a woman.

I like setting a higher and higher standard for the industry, it is the best way I know to bring about real change.

Jessica Iclisoy Founder/CEO, California Baby